Stockist Enquiries

Beautiful Because are proud to be the distributors of three North American brands we feel passionately about for their groundbreaking healthy natural formulas, cruelty-free and ethical policies: Au Naturale Cosmetics, Axiology Lipsticks and Plume Science based here in Sydney, for Australian and New Zealand stockists.

Au Naturale Cosmetics

Au Naturale Cosmetics are the epitome of where Green Meets Glam. The 100% natural, non-toxic, vegan, cruelty-free, ethical and sophisticated makeup brand from the US are best known for their stunning luminous cream products and high-colour pigments that are vegan and healthy. Praised by top eco makeup artists and beauty professionals around the world, for their incredible products, green and cruelty-free credentials.

Founded in 2011 by Ashley Prange, a former city analyst, who, unable to find makeup that matched her morals in being toxin-free, ethical and high-performing, started mixing pigments and organic oils in her blender at home. Fast-forward to today; five years later and the brand is gaining momentum for its green beauty stance, super quality and high-performance products. Visit our Au Naturale Cosmetics brand page to find out more.

Axiology Lipstick

Axiology Natural Organic Lipsticks are a cosmetics brand with a bold, brave take on beauty. They believe that kissable lips are sexiest, and have created a nourishing, sustainable lipstick— proving nobody needs to sacrifice their values to get glammed-up. Their lippies are Luxurious, Organic and Sustainable.

Founder Ericka’s holistic and vegan lifestyle emerged in her early twenties, when she became dedicated to creating raw vegan smoothies and natural beauty recipes. Once she realised that natural compounds were rarely used in her favourite beauty product—lipstick—she decided to get in her kitchen and give it a go. The result became a labor of love and passion-project, Axiology. Visit our Axiology brand page to find out more.

Axiology carefully crafts their formulas from a harmonious blend of natural and organic ingredients. The result? Colours that dazzle on every complexion, with a burst of vibrancy that lasts all day.

Plume Science is a groundbreaking 100% natural Lash & Brow Enhancing Serum from Canada. It is a truly healthy, toxin-free alternative to offer your clients who are looking for a treatment for hair loss and way to get fuller more luscious lashes and brows naturally. The eco product combines the power of nature with a luxe look and feel.

Two years of development, testing and refinement, the innovative product was formulated by an internationally acclaimed EFCM Master Cosmetic Chemist. Plume is equally committed to quality as they are to sustainability and safety. Rated ZERO by Think Dirty and certified Cruelty-Free by PETA.

Plume has gained huge popularity in Canada and the US for its amazing long-term results, and by those who value safe, non-toxic, high quality cosmetic products that are free from synthetic chemicals and that are not tested on animals. Plume can be used by contact lens wearers, and with eyelash extensions, and during pregnancy and breastfeeding. Visit our Plume Science brand page to find out more.

If you are a beauty store, beauty professional, salon or spa interested in stocking one of our beautiful brands, or would like further information, please email us at:


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