'Free From' Nasties Policy

Below are some of the most well-known toxic ingredients we avoid:


Found in makeup, nail polish and deodorant. Can cause contact dermatitis; deodorant containing aluminium has been linked to under arm granulomas and breast cancer (Exley et al. 2007); implicated in dementia and Alzheimer's Disease (Shcherbatykh, Carpenter 2007); linked to abnormalities in the structure of chromosomes that can lead to genetic conditions such as Down's syndrome; linked to reproduction problems and stunted growth in infants.

Animal Derivatives

Such as colourings, fats, oleochemicals or musks; including castoreum, squalene from shark liver oil, gelatin, emu oil, animal-derived hylauronic acid, lard, mink oil, polypeptides, pristane, animal derived stearic acid and turtle oil.



A trace contaminant of some chemicals used in cosmetic products such as cleanser, moisturiser, shampoo, hair colour, soap, shower gel, makeup, fragrance, sunscreen, after sun, baby wipes and mouthwash to name a few. It has been classed as a possible carcinogen by the International Association for Research on Cancer and the US Environmental Protection Agency.

EDTA (disodium EDTA)

Found in cleanser, moisturiser, eye cream, sunscreen, shampoo and conditioner, hair colour and body wash. Made from formaldehyde has been linked to brain damage, fetal death and birth defects in animals.  Most commonly causes skin, eye and respiratory irritation.


Known human carcinogen. Often found in nail polishes.

Genetically Modified Ingredients

Such as xanthan gum, ascorbic acid, tocopheral, citric acid, corn starch, glycerin, lecithin, soy isoflavones, hydrolized soy protein, sugar and lauric acid.

Mineral Oil (Paraffinum liquidum)

Petrochemical found in baby oil, baby lotion, cleanser, moisturiser, eye cream, makeup, hair colour and styling products. It is a petrochemical reported to contain carcinogenic properties such as acrolyn; tumours reported in animals; photosensitivity and dermatitis.


Preservative found in cleanser, moisturiser, shampoo, conditioner, styling gel and mousse, toothpaste and tooth whitening products, bath oil, exfoliant, makeup, sunscreen, hair colour. Studies have shown that parabens are oestrgenic (mimic the effects of oestrogen in the body) and may contribute to male fertility problems as they act like hormones which can disrupt the body's immune system.


Common petrochemicals include ethylene, propylene, benzene, toluene, methylbenzene, xylenes. In cosmetics, petrochemicals are often used as mineral emulsifiers, perfumes, preservatives and artificial colours. Many of them are toxic and can cause a number of health problems in large doses.

Phthalates (DBP/DEP)

Most commonly found in nail polish and “fragrance,” but also makeup, cleanser and conditioner. It has long been linked to hormonal disruption. Certain phthalates have been linked to oestrogenic, mutagenic and carcogenic activity. Phthalate syndrome is reproductive abnormality found in male babies. 

Propylene Glycol (PG)

Found in cleanser, toner, moisturiser, body wash, shampoo and conditioner, hair colour and styling products, deodrant, makeup, liquid soap and toothpaste. Can cause eye irritation, conjunctivitus and upper respiratory tract irritation.

Sodium Lauryl Sulphate (SLS)

Surfactant found in shampoo, body wash, liquid soap, moisturiser, hair colour, toothpaste and whitening products, shaving cream and exfoliators. Skin and eye irritant.

Sodium Laureth Sulphate (SLES)

Foaming detergent found in cleanser, shampoo and conditioner, body was, bath foam, liquid soap, hair colour and styling products. Skin irritant which may contain the carcinogen Dioxane. Skin, eye and mucous membrane irritation reported in humans.

Synthetic Fragrances

Synthetic chemicals used in a range of fragranced consumer products including perfume, aftershave, cosmetics and personal care products. They can cause a host of problems, depending on the ingredient, including allergies, respiratory problems, dermatitis, links to cancer and birth defects and central nervous system disorders.


It can cause skin and lung irritation. Some studies have linked it to ovarian cancer.


Found in toothpaste, deodorant, liquid soap, shower gel, cleanser, moisturisers and lipstick. It has been detected in human breast milk and is a endocrine disruptor. Has been reported to affect thyroid hormones and cause fetal death in animals. Skin irritant.

Triethanolamine (TEA)

Found in cleanser, toner, moisturiser, eye cream, sunscreen, foundation, mascara, shaving cream, hair colour and styling products and nail treatments. Has caused tumours when tested on animals. May be contaminated with carcinogen Dioxane. 

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