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Ingredients Policy

For those of us who prefer a holistic approach to beauty, using products made from toxic synthetics, as well as those containing ingredients tested on animals, goes against our beliefs or lifestyle and, where possible, we choose healthy and kind, all-natural formulas.

At Beautiful Because we stock high-quality natural and organic products free from toxic synthetic chemicals commonly found in regular cosmetics including Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), parabens, petrochemicals and animal by-products. 

Symptoms such as eczema, irritation, headaches and nausea are just some of the most common symptoms linked to using such chemical based ingredients. Studies have found some synthetic chemicals to cause even more serious health problems including skin or eye irritation, hormone disruption or worse still, be carcinogenic. See our Free From Nasties List.

Of course some natural ingredients can be irritating to skin too, so we are very selective when choosing the 100% natural formulas we stock.

We only stock cruelty-free products from brands who do not test their products or ingredients on animals and which are environmentally friendly. Many of our products are vegan.

The non-vegan ingredients in a few of our products are substances produced without harming the animal: beeswax, honey, propolis and lanolin oil (only lanolin that's been tested for toxic ingredients). And some of our natural brands still use carmine and silk (derived from insects).

The brands we love most are also environmentally conscious; supporting sustainable farming and production practices, and using biodegradable/recyclable packaging.

Next to each product you will find an ingredients list, and any organic or natural accreditations that brand/product has, to help you make an informed purchasing decision.

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