About 2

Beautiful Because is an eco chic beauty store and guide stocking certified organic and natural brands from Australia and beyond, selected for their high-quality ingredients, exceptional performance, sustainable and cruelty-free policies.

Founded in 2013 by Nina Weston, so natural beauties may shop sophisticated and luxurious green beauty brands, together and in one place, Beautiful Because is fast-becoming Australia’s leading online natural beauty retailer.

Well-known for our uniquely personalised customer service – which includes free delivery, complimentary samples, beautiful packaging and exclusive offers – our loyal and growing customer base are beautiful because they shop for healthy and kind cosmetics.

Product ingredients are listed alongside their certifications so you may make an informed purchasing decision when choosing a beauty regimen. Through our Green Beauty Guide we help raise awareness about how natural beauty performs with tips, trends and tutorials, as well as health and wellbeing advice.

Contact the BB team for beauty and product advice.

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