Beautiful Because is an eco-luxe store and Green Beauty Guide stocking certified organic, natural and toxin-free products from Australia and beyond, selected for their high-quality ingredients, extraordinary performance, sustainable and cruelty-free policies. An exclusive and niche retailer, Beautiful Because have selected only the finest green beauty brands.
Founded in 2013 by Nina Weston, Beautiful Because is now a leading natural beauty retailer. Known for our exceptional, personalised customer service – which includes complimentary samples, beautiful packaging, generous reward points and exclusive offers – our loyal and growing customer base are beautiful because they choose healthy and kind cosmetics.
Hey there! I’m Nina, founder of Beautiful Because. My career in beauty started when I was just a teen, working in store for some prestigious brands. More than ten years on, I reconcile my love for luxurious beauty with a determination to live healthily and more sustainably, but that wasn’t always the case. It was while working as a beauty editor and makeup artist I started to question what I was using on myself and others, and became disillusioned by how unhealthy the industry could be.
I, like so many, was drawn in by the brands cleverly marketed packaging, glossy ads and celebrity endorsed campaigns. Most of us don’t stop to question a product's ingredients, let alone have the time to! But, after seeing how others had reacted to some of the toxic synthetics and cheap fillers in regular products, and researched the links between every day chemicals and common health complaints, I started looking for natural alternatives I could wholeheartedly advocate.
I’m the first to admit I’d been put off the results and textures of natural products in the past, but made it my mission to find the brands breaking natural beauty ground and was delighted to discover so many of the best right here in Australia. Mother Nature has everything our skin could possibly need, from zinc sunscreen to pure, antioxidant-rich oils and mineral powders. So, why choose anything else?
What’s even more exciting is that the brands making natural beauty waves are those who care about the environment, animal-welfare, you and your family. I felt compelled to create a platform for them and help raise awareness that going green doesn’t mean a compromise on performance.
Every brand, whether big or small, local or international, is hand-picked and tried out by us, so you can shop safely, with confidence and enjoy the transition to cleaner beauty. I hope to help you simplify and detoxify your beauty regimen, saving you time, money and lowering your carbon footprint in the process. As soon as I made the switch, I saw my skin take on a whole new clarity. I know you’ll love the transformation too!
If you have any natural beauty questions or would like some product advice drop me a line at firstname.lastname@example.org
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"Wonderful service from BB. Really fast delivery, products came in beautiful packaging and it was also nice to get the free samples. Thank you BB!"
Lucy E. Read more
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