Polish up your act! The world’s longest wearing natural nail polish comes in an irresistible spectrum of colours. Free from harmful chemicals and toxins, Zoya 5-Free Nail Polishes are truly the way forward. Read More >

Zoya brings fashion-led inspiration to the world of safe nail polish. Beautiful Because has selected, from the hundreds of Zoya shades available, a must-have set for all seasons, day and night. Ranging from chic nudes to summer brights and winter warmers, in a range of finishes, including lustrous creams, cool mattes, satin shimmers and Pixie Dust glitters.

Named the longest wearing natural nail polish by an independent panel in Women’s Health Magazine, Zoya’s top priority has always been creating healthy products, free from the top five synthetic nasties found in traditional polishes. Here's why Zoya are a leader in natural nail polishes:

• Free From: Toluene, Formaldehyde, Formaldehyde Resin, DBP (Phthalates) and Camphor.

• Vegan

• Cruelty Free

• Pregnancy Safe

Zoya was founded in the US by Zoya Reyzis and her husband, Michael. Zoya had been disappointed by the lack of high-quality, nail products made with natural ingredients and, having gained her cosmetology license, decided to collaborate with her husband, an advanced chemist, to create the first long-wearing toxin-free nail polish. They have since revolutionised the nail industry and built an empire of safe, high-quality beauty products.

Once you have chosen your favourite shades, you can nail your look with Zoya's super effective base coats, top coats and revolutionary removers. We're sure you'll love the names, colours and finishes as much as we do!

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