At Beautiful Because, we stock a wide range of natural makeup brands to meet all skin types, preferences and desires. We've hand-picked those that are not only healthy and kind to skin; blurring the line between makeup and skincare, but which are sophisticated and high-performing. While all our brands are natural, some are also certified organic or use organic ingredients to make their formulas.
There is no question that toxin-free, natural makeup is better for your skin and general health. Mineral makeup is non-comedogenic and so ideal for oily, acne or problem skin types as it won't exasperate any problems or cause blocked pores. Minerals also have natural SPF to help protect skin against environmental ageing. The purity of organic ingredients means you needn't compromise your skin's health for a beautiful, natural makeup look. All our brands are also cruelty-free and eco-conscious so you can feel good and wear them with confidence.
At Beautiful Because we have a Green Beauty Guide dedicated to makeup tips and tutorials for the brands we stock, as well as inspirational Get The Look and step-by step images to help you with your transition to using natural makeup, which can take a little getting used to. You will soon discover that natural makeup performs just as well as its synthetic counterparts.
View our natural makeup tutorials in our Green Beauty Guide.
Although all our brands are natural, they can be categorised in the following ways – Natural; Mineral; Certified Organic. Our favourites for each type include the below:
Natural makeup can come in many formulas and finishes. We love Ere Perez Cosmetics for those looking for an affordable every day brand; W3ll People, Bite Beauty Lipsticks, Karen Murrell Lipsticks, Ecobrow and Au Naturale Vegan Cosmetics.
Mineral Makeup brands tend to offer loose or pressed powder makeup; finely milled from high-quality, skin-loving minerals. Mineral makeup can be good value and great for all skin types and budgets. Some of our favourite mineral makeup brands include Lily Lolo Cosmetics, INIKA Natural Makeup and La Mav Mineral Makeup.
Certified Organic Makeup brands are the creme de la creme of natural makeup; using the purest ingredients that has had to meet strict criteria, every step of the way, to be awarded the certification. The certified organic makeup brands tend to be more expensive because of this. Our current favourites include La Mav Organic Makeup; INIKA Natural Makeup, Nudus Organic Lip Euphoria and Vapour Organic Beauty.
Below you will find a selection of all the natural makeup we stock; from natural lipsticks, to natural foundations and mineral powders, organic BB Creams, natural mascaras, vegan makeup and even toxin-free nail polish.