Erica Brooke

Erica Brooke

Erica Brooke is a chic boutique Australian brand from QLD. Founder Erica started creating her own skin care at home before deciding to share her lifelong passion and beautiful products with others; researching and creating all things natural and organic regarding face and body care.

Not just another handcrafted brand; her beautiful products are made with careful research, consideration and love. Her deodorants in particular, are a truly exceptionally high-performing and ground breaking natural beauty essential for all that we at Beautiful Because were so excited to discover and share with our customers. Read More

Erica uses locally sourced, organic and food grade ingredients that are ethical and high-performing proven plant-based and mineral actives. She says, "I believe that beautiful and truly natural skin care should not contain things like, parabens, SLS, propylene glycol, phthalates, fragrance, harsh alcohols or GMO's. Unrefined and organic ingredients are best and will always be used when available. I believe in treating the ingredients with respect and getting the most out of them."

"Wildflowers" Deodorant, in particular, is an example of the precious ingredients Erica uses; Fragonia (Agnonis Fragrans) is the main essential oil in it. Part of the maleleuca family, it has all the amazing “anti" properties of Tea Tree but smells sweeter and more floral. It only comes from South Western Australia and is incredibly healing, balancing on the mind and amazing for chest and lung issues. Erica is always seeking out the next wonder ingredient.

We have recently introduced her skincare range after being super impressed by it's purity and performance. Some innovative favourites include the Emerald Elixir – a groundbreaking blue Spirulina based skin booster; Hibiscus Beauty – an indulgent yet detoxifying precious pink face mask; and the Detox Body Oil, which is a particularly effective summer skin essential.

In addition, only recyclable and minimal packaging is used to create her products. The glass jars help preserve and care for the nature of natural ingredients. All these small and caring things shine through in her beautiful product range. "Together we can help to rid the world of toxic skincare, misconceptions about ingredients and of course put an end to animal testing."

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