Au Naturale Cosmetics are the epitome of where Green Meets Glam. The 100% natural, non-toxic, vegan, cruelty-free, ethical and sophisticated makeup brand from the US are best known for their stunning luminous cream products and high-colour pigments that are vegan and healthy.
Founded in 2011 by Ashley Prange, a former city analyst, who, unable to find makeup that matched her morals in being toxin-free, ethical and high-performing, started mixing pigments and organic oils in her blender at home. Fast-forward to today; five years later and the brand is gaining momentum for its green beauty stance, super quality and high-performance products.
Au Naturale is located in Green Bay, Wisconsin, where their beautiful products are hand made fresh every day. They are environmentally responsible with a recycling program for their packaging. They use local suppliers wherever possible with a transparent and ethical supply-chain so you can rest-assured the brand is committed to being beauty that's better, every step of the way. Read More
Indeed, Au Naturale do more than just bring us beautiful, fresh and healthy cosmetics, but are philanthropists, supporting the empowerment of children in Zambia through Zambia Open Community Schools (ZOCS). They also take a lot of time and care to ensure their products and practices are environmentally friendly.
The #CleanBeautyRevolution is another initiative Au Naturale advocate; lobbying for open, transparent labelling of cosmetics in the US, and stricter legislation for packaging in an industry where anyone can label their branding as "all-natural", "green" and "organic" with no evidence (or ingredients list) to back it up.
Au Naturale are succeeding in their mission to forge a path from green to glam, one non-toxic, vibrant creation at a time. We hope you love them as much as we at Beautiful Because do; the first Australian stockist.
Beautiful Because are the Australian distributors for Au Naturale Cosmetics. If you are an Australian beauty store interested in stocking the brand, please visit our wholesale page for more info.