New! Rahua Luxury Haircare


December 2014: Beautiful Because introduce Rahua Natural Haircare to their store, a luxury brand from the US, just in time for Christmas. Rahua uses rainforest grown ingredients to promote healthy, lustrous, beautiful hair.


Beautiful Philosophy

Rahua's brand philosophy is Beauty is Power which is fitting for not only the extraordinary results of the products but story behind the brand. Rahua was founded in the US by renowned stylist and colourist Fabian Lliguin, after being shown the restorative properties of the Rahua (ra-wa) nut by women from the Quechua-Shuar tribe, while he was in the Amazon participating in humanitarian work.

For centuries, the tribe have combed the Amazon rainforest in search of the Rahua nut, for its remarkable oil holds the secret to their thick, flowing and lustrous hair. Upon returning to the United States with a small quantity of Rahua, Lliguin studied the oils revitalising effects on his own clients’ hair and witnessed incredible results: dry, damaged strands sprang to life with renewed elasticity; short hair grew longer and stronger; and colour treatments remained shiny and vibrantly true.

Lliguin and his wife Anna Ayers still return to the rainforest several times a year to purchase Rahua, Ungurahua and other native oils directly from the Quechua-Shuar women, and now the Achuar and Waorani tribes too, and thus helping empower women from those tribes. The couple continue the humanitarian work that brought Lliguin to the jungle many years ago. Rahua is a sustainable beauty brand with a conscience.

Beautiful Products

Rahua is a unique luxury hair care range formulated with 100% natural and certified organic ingredients native to the Amazon rainforest. The rainforest's most potent and powerful beauty secret can be yours with this luxurious collection of hair care, for the key to its extraordinary performance is the molecular structure of Rahua Oil, for the tiny molecules are able to deeply penetrate, bond and repair the hair’s cortex while simultaneously smoothing its cuticle.

Rahua is loved all over the world for it's ability to transform hair into a vision of radiant health, with lustrous body and bounce, soft shine and condition. The brand's signature product is their original Rahua Shampoo and Conditioner and they now have a complete range to meet all hair needs. If you are looking for volume and bounce try the brand's Voluminous range, if you are looking for soft, sleek lustrous locks, try their original range. They also do a small travel size set, perfect for trying out the range to find the best shampoo and conditioner for your hair.

Visit our Rahua brand page to shop products and find out more.

Here are some of the brand's most popular products:

By Nina Weston


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