Introducing W3LL PEOPLE


May 2014: Beautiful Because introduce W3LL People an American natural makeup brand that gracefully combines style with substance to create 100% natural makeup that's both trendy and healthy for the modern woman.


W3LL PEOPLE's makeup ingredients are of the highest quality and purity, but what’s truly stunning are their performance. Not just a brand with good intentions, but a brand relentless in delivering flawless coverage, genius colours and extraordinary results. You'll appreciate the brand's special kind of natural fierceness, whether you thought you were a natural lover, or not.

Beautiful Philosophy

W3LL PEOPLE stands apart as a trailblazing beauty brand. The three founding partners enjoy breaking boundaries by rejecting conventional cosmetic paradigms and integrating extraordinary artistry, advanced technology and social responsibility into one fiercely performing package. They met in 1991 at the University of Texas at Austin and quickly became best friends for life. After enjoying remarkable success in their individual professions, they joined forces in 2007 to take beauty to a more positive place.

Beautiful Products

W3LL PEOPLE cosmetics are completely clean and 100% natural with an emphasis on organic ingredients. They use only premium quality natural and organic ingredients in their cosmetics, not just because it’s the right thing to do, but because they’re better. Containing an advanced botanical complex of organic aloe, organic chamomile and organic green tea, the synergistic complex provides not only high-performing makeup, but nourishing and protecting benefits to the skin.

Visit our W3LL PEOPLE brand page to shop products and find out more:

By Nina Weston


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