Beautiful Because under new ownership


We have some exciting news to share. On Friday 2nd March, Beautiful Because was acquired by the family trust who founded Australia's premier online eco health & wellbeing store, Shop Naturally.

There are exciting times ahead as Beautiful Because grows with the new investment and logistics infrastructure that Shop Naturally brings to the table.

Don't worry, Beautiful Because will always remain a standalone store and be stocking the same high quality eco-luxe beauty products you're used to. We instantly fell in love with the store and have no plans to reinvent it.

Nina isn't going anywhere either. She will remain on the team, continuing the work she's passionate about and best at - beauty writing & product development, while passing on the day to day tasks of order fulfillment, stock ordering & bookkeeping to the team at Shop Naturally.

We have immediate plans to curate an Eco Luxe Lifestyle category, with the first brand being added last night from memobottle. There are more beautiful products arriving in coming weeks.

Plans to upgrade the technology running the store are already underway with some exciting new features and a more comprehensive Loyalty Program with mulitple ways to earn free dollars is coming as well.

Our #1 goal over the next 2-3 weeks is to restock the shelves. If there's anything in particular that you're after, you'll be doing us a HUGE favour if you can pop over to your favourite Out Of Stock product and let us know you want an email when it's available again.

We are also going to streamline the Free Samples on the orders to make it easier for you to know what's available.

I look forward to getting to know you all and we're always here to assist. We are very excited to be a part of the world of Beautiful Because!

Joanne & Nina  xo

By Joanne Musgrave


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