Natural mascara has come a long way in recent years and you don’t need to compromise on the overall effect you desire because every type of mascara is now available in the green beauty sphere. It is however easy to get attached to a mascara you love, but toxin-free formulas are not only better for sensitive eyes but the planet too, and this is more than enough reason why you should give a natural or organic mascara a (or another) chance! It really is a very personal choice, with many factors at play, so we have created a guide to help you find your perfect match. Whichever mascara you choose, you can shop confidently knowing we have handpicked only the best of the best at Beautiful Because, stocking those we know have both exceptional ingredient integrity and professional performance.
Give clean, green, cruelty-free mascaras a go with our guide:
If va-va volume is your main desire then we highly recommend the new INIKA Bold Lash Mascara. It volumizes and thickens lashes for a full-impact finish. The large brush also helps ensure a clump-free, flake-free application. Blacker than black, the glossy, rich pigment is achieved with Certified Organic Magnolia Bark, Vitamin E and Sunflower Oil. We are super-impressed with this mascara for transforming fine lashes into statement ones!
If you want a mascara that has it all; length, volume and lift, then the Lily Lolo Big Lash Mascara has the wow factor! The curved brush lifts and curls for extra length and eye-opening effect, while the highly pigmented formula gently adds volume and drama to lashes. Ideal also for sensitive eyes. It separates lashes really well and is our top pick all-rounder, overachiever natural mascara. You can even get a buildable finish, day to night, since the more coats you apply, the more drama you’ll get!
If you have a busy lifestyle, are a gym or yoga lover, or like to frequent the beach or swim, then you’ll need a waterproof option! There is currently only one waterproof natural mascara on the market right now, but one is all you need, for it is a superstar black mascara, that gives full-coverage and amazing 24-hour wear. The Ere Perez Volumising Waterproof Mascara will last all day. It is gentle and nourishing, formulated with organic avocado and mamey oils. Choose this mascara for waterproof wear and all day confidence.
For length and lift, the new Curvy Lash Mascara by INIKA should be your go-to every time! This mascara has been created especially with straight, short lashes in mind, to transform them with lift, length and curl, thanks to its specially designed curling wand, and plant-based smudge-proof formula (enriched with Certified Organic Carnauba Wax and Vitamin E). Better still! It is available in black and blue, so take your pick!
TOP TIP: Ere Perez also have a Spectacular Lash Curler we highly recommend for adding extra lift to lashes, gently and easily, before applying your chosen mascara.
Kjaer Weis eco-friendly packaging is an ingenious system; once you purchase the stunning designed silver KW compact once, you will only need to purchase the refil next time. When your mascara is finished, you just pull out the recyclable inner and buy the refill. So there really is no need to feel guilty about such beautiful packaging! The Kjaer Weis Mascara is made from luxury organic oils and glides on easily, creating incredible length and subtle volume to lashes, coating and separating each individually. Style and substance is at the core of the Kjaer Weis brand and their mascara is a game-changer!
Ere Perez Almond Oil Mascara is one of the first natural mascaras to have launched world-wide and is still popular today for its super glossy, natural finish that looks stunning on all. It’s award-winning formula has gained a lot of recognition from celebs and beauty editors over the years. Sweet almond oil is an excellent emollient, rich in unsaturated fats and essential fatty acids; it has soothing effect and assists the skin’s barrier function. You’ll love this smudge-proof mascara for every day.
Many of our mascaras will give you a soft natural finish (namely the Lily Lolo Natural Mascara, Ere Perez Almond Oil Mascara and Kjaer Weis Natural Mascara). However, for the softest, subtlest look of all, we highly recommend choosing a BROWN shade. Makeup artists often choose brown for fair skin, fair hair, as well as mature ladies, as it can be more flattering than black. Our top pick brown mascara right now, has to be INIKA The Mascara in Brown. The certified organic formula is ideal for sensitive eyes and those looking to nourish their lashes with a soft formula (see more on this mascara below).
Drum roll please! INIKA Organic have achieved another world first with their Certified Organic – The Mascara. Green goddesses rejoice for this should be your mascara of choice! This every day, natural finish mascara provides a beautiful boost to the lashes by protecting and nourishing with a Cranberry-infused, water-based formula that’s also rich in Magnolia Bark extract, Vitamin E and Sunflower Oil. Complete with a tapered wand to gain coverage of the inner and outer part of the lash line. Ideal for the most sensitive eyes and for those searching for a mascara that is truly rich in nourishing certified organic ingredients. The Mascara really is...The One!
For an exceptional every day mascara, that’s also exceptional value, look no further than the Lily Lolo Natural Mascara. It instantly livens up your lashes with one sweep, for natural definition and length and it is easy to create the perfect doe-eyed look with this mineral black mascara. Great value, great quality! This is one of our bestselling mascaras our customers love and, if you are new to natural mascaras, the ideal one to start with.
All our mascara options will make your eyes pop, but for something a little special, and a little different, we love BLUE! Blue is back in vogue and INIKA Curvy Lash Mascara has a beautiful deep blue option that looks stunning on all eye shades, particularly brown. So feeling like something fun, give it a whirl!
Of course all our brands are cruelty-free because we feel very strongly about supporting products that are kinder as well as greener, but, many natural mascara formulas still contain beeswax. If it is a vegan-formula you seek, then we have many options: Shop the INIKA and Lily Lolo Mascara choices.
So there you have our recommendations for all types of mascaras, but if you are still not sure which to choose (or are overwhelmed by our vast range!) please contact us and we can help you further.
By Nina Weston