Just like the seasons demonstrate the cycle of nature so our bodies are continuously in a rhythm of change. Our skin renews itself every seven years and can go from being prone to blemishes and oily in our teens, to being dry and dehydrated in our 30s.
Using ‘lead plants’ Weleda has created a range of super-nutritional regimes to support your skin as you go through the different life cycles, preparing it for the way ahead. Lead-plants have characteristics corresponding with different phases in a woman’s life and are selected to maintain the balance of body and mind and achieve wellbeing.
Young adults are in the most colourful phase of their lives. They are finally independent enough to discover what the world has to offer, and many things change for them. In this life stage we oscillate between the excitement of discovery and the desire for security. Such constant change is often reflected in the skin, which can be dry and delicate, but also impure and prone to inflammation.
The iris plant has a natural talent for balancing extremes. The stem regulates moisture so well that the plant feels comfortable growing in a swamp, but it can also bridge extremely dry periods effortlessly. As a lead plant for the Weleda Iris Hydrating Facial Care range, the iris brings exactly these properties to skincare for young adults. It supports skin’s ability to self-regulate, facilitating a return to healthy balance
IRIS: using actives from the biodynamic iris root, this plant helps regulate and balance skin making it ideal for hormonal, young skin.
As we reach the age of 30, we find that life has a deeper meaning. It’s not just about experiencing as much as possible, but rather about the quality and impact of our experiences. Work, family, leisure, friendships - we juggle many demands at the same time in this phase of life. Emotionally we often move between youthful exuberance and adult serenity. Our skin feels similar changes – it is still young and elastic, but it has also developed the first expression lines and doesn’t adapt to stress as quickly as it used to. In this life stage, the beautiful wild rose offers much-needed harmony and regeneration. The rose is tender and tough at the same time, combining opposites and balancing fluctuations. In the Weleda Wild Rose Smoothing Facial Care range, the seed oil of Rosa Mosqueta supports the structure of the skin and helps to retain its moisture. Subtly, wild rose also strengthens the skin so that first wrinkles are reduced.
WILD ROSE: precious rosa mosqueta seed oil actives strengthen and support the skins structure, helping it to retain moisture and combating the first signs of fine lines.
As we grow older, we become richer in experience. We are established in life, we stand firmly with both feet on the ground, we are in the full flow of things and we develop personal charisma – what we might call ‘character’. While earlier in life we looked mainly to the future, we now become more aware of the importance of our past. But this phase of life is not a point of standstill, more a pivoting point where new directions can once again emerge.
The pomegranate is the plant that mirrors this state of balance perfectly. Its stages of development do not proceed in succession, as they do in other plants, but they are interleaved and overlapping. At each life stage, both the past and the future are evident in the plant’s state of growth. This is why the active ingredients of pomegranate are so well-suited to skin at this age. This is when the skin begins to hold less moisture, becoming dry more quickly and losing strength and elasticity. The Weleda Pomegranate Firming Facial Care ranges are able to accompany these changes wonderfully, supporting regeneration of the skin and activating cell renewal.
After being fully engaged in everyday life for decades, finding fulfilment organising a family and work commitments, many of us now seek a new cerebral-spiritual dimension to life. Now that we finally have more time for ourselves, we can shift focus from ‘I must’ to ‘I can’ or ‘I want’. The mature woman begins to detach from her previous everyday life and seizes emerging opportunities. She puts her trust in her experience and intuition to lead a new kind of life as an individual of unique character.
The golden-bloomed evening primrose has also emancipated itself from the usual rhythm of the plant world, by blossoming as it becomes night. She promotes the mature woman’s new sense of self, supporting her skin’s health and allowing individuality to emerge. Weleda Evening Primrose Age Revitalising Facial Care works alongside mature skin – with a tendency to dryness, tension and wrinkles – offering regenerative impulses that stimulate, stabilise, reinforce the skin barrier and help develop a new kind of radiance.
Two specialist skin care ranges Weleda Almond Sensitive Skin Care for sensitive skin, and Weleda Aknedoron (coming soon) for the natural treatment of problem skin complement the range.
Shop the Weleda skin care range at Beautiful Because.