Smokin' Smokey Eyes For Women Over 40


Smokey eyes are our “go forth and take on the world” eyes. Sultry, smokey eyes make you feel really freaking good! Not only do they suit everyone, and all eye shapes, but the smokey eye technique helps to lift a hooded, droopy eye, making it perfect for women over 40.

Smokey eyes are without a doubt the most requested makeup look. It's the one makeup trick that everyone asks professional makeup artist Amanda Ramsay of Secrets from a Beauty Insider how to do. "I really want to do a smokey eye but I always end up looking like a panda, or like I’ve been punched in the face”.

Sound familiar? Well, that's no good! Please read on...

Let’s set the record straight, smokey eyes are so much more than what we’ve become accustomed to thinking. It’s more than a sexy and smouldering dark eye. The technique is a soft, diffused look that balances, lifts and really opens up your eyes, when you know how. And yes, of course, the sexy, come-hither version is still extremely popular. But, black is such a severe and harsh colour that it can work against you when you’re over 40. It’s important when ageing-beautifully to soften your features.

Would you like to learn how to slay the smokey eye look?

Secrets from a Beauty Insider’s Amanda Ramsay, has written a Step-by-Step GUIDE on how to create a smokey eye for women over 40, and she’s giving it away FREE to Beautiful Because readers. Simply click here to enter your details, and the Step-by-Step Guide will arrive in your Inbox.

Inside the Secrets from a Beauty Insider, Step-by-Step Smokey Eye Guide is:

+ The 3 Rules of the Smokey Eye Fight Club. Stick to these and you'll create soft, sultry and "lifted" eyes.

+ 5 Simple Steps to creating the perfect Smokey Eye. Follow these 5 steps to master it!

+ A Smokey Eye checklist. To keep you on track to perfecting the technique... And, it's all in a printable PDF. Stick the checklist up on your mirror and away you go.

In the spirit of staying visible and feeling mighty fine about being in your 40's, 50's, 60's and beyond... let’s unite in the fight to remain gorgeous and feel awesome regardless of age. Kapow sisters!


Amanda’s Top 100% natural makeup products to help you get a soft, sultry smokey eye look:


Adds dimension and vibrancy to your eyeshadow.

Au Naturale Creme Eyeshadow in Ivory or Palma


FOR LOWER LASH LINE and EYELID. Choose a soft mid-tone eyeshadow with a satin or semi-matte finish, blend, blend, blend.

INIKA Organic pressed mineral eyeshadow duo in Choc Coffee

POWDER EYESHADOW TO HIGHLIGHT INNER CORNERS. A pop of shimmery champagne on the inner corners will awaken and brighten even the most weary of eyes.

Lily Lolo Pressed Eyeshadow in Starry Eyed


To line upper & lower lash line. Define your eyes and soften the edges.

Au Naturale Eyeliner in Amethyst 


For Tight-lining. Waterproof formulations won’t adhere to the water line – ensure your eyeliner is not waterproof.

INIKA Organic Eyeliner in Black Caviar 


Must-have piece of kit: takes seconds to do and delivers impact.

Ere Perez Spectacular Eyelash Curler


Load it up for extra oomph, use 2 - 3 coats of mascara.

Ere Perez Volumising Waterproof Black Mascara


Avoid “drawing” your eyebrows on, just fill in the gaps and brush through with a little spoolie.

ECO BROW Defining Wax


It’s pretty impossible to achieve a diffused soft, well blended smokey eye without the right tools.

INIKA Vegan Eyeshadow Brush, La Mav Vegan Angled Brush, Lily Lolo Brush Eye Blending


Amanda runs Makeup Masterclasses for women over 40. Three hour intimate group hands on workshops. Under expert guidance you become the makeup artist. Visit Amanda’s website for details:


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