Once upon a time celebrities would only ever endorse big name cosmetics companies that could reel in the glitterati with potential spokesperson contracts and advertising campaigns. The rise of digital and social media has changed the beauty landscape, allowing the rich and famous to reveal their favourite products to legions of fans in real time.
In addition, the eco beauty industry has grown exponentially in the past few years, with more and more brands offering products that are not only ethical and sustainable, but also truly stunning and efficacious. Below we showcase a selection of the best eco-beauty brands and products that some of your favourite celebrities swear by.
Oscar-winning actress Reese Witherspoon is a big fan of the luxury organic makeup brand Kjaer Weis. The Legally Blond and Wild star regularly wears Kjaer Weis Cream Blush in the pretty pink shade “Lovely” on the red carpet. Witherspoon’s Big Little Lies co-star Shailene Woodley is also said to be a big fan of the luxury makeup brand. Woodley is known for prioritising a healthy, natural lifestyle, so it’s no surprise Kjaer Weis would get her tick of approval.
This unique and luxurious hair care brand is formulated with 100% natural and certified organic ingredients that are native to the Amazon rainforest - a fact that has attracted a slew of customers, including some very big name celebrities. Gwyneth Paltrow of Iron Man and Shakespeare In Love fame is a fan, as is Beauty and the Beast star Emma Watson, along with ‘Her Madgesty’, Madonna.
Widely-known and much loved organic skincare line Weleda has one of the biggest celebrity followings of all our stocked brands. Adele, Julia Roberts, Brooke Shields, Demi Moore, Alexa Chung, Sophie Ward and Whitney Port all love their signature product Weleda Skin Food, which is a deeply nourishing, hydrating and 100% natural whole-body cream that restores and protects your skin. Extracts of organic chamomile, calendula and wild pansy to soothe rough skin, while enriching sunflower, lanolin and sweet almond oils help to nourish and hydrate your complexion.
This truly divine Aussie skincare brand is loved by celebrities worldwide thanks to it's luxury formula that utilises only the purest and most potent natural ingredients. The gentle and sophisticated formula is also ideal for sensitive skins. Emma Watson is a huge fan of the brand’s Rose Soothing & Protective Moisturiser. “I have the most unbelievably sensitive skin in the world, so I love this moisturiser,” says the Beauty and the Beast star. “It’s extra hydrating and smells of roses, which is heaven.” Rosie Huntington-Whiteley, Maggie Gyllenhaal and Brooke Shields are also huge fans of MV.
Another Aussie brand that gets celebrities tick of approval is certified organic makeup brand Inika. Emma Watson once again champions the natural beauty brand, recently revealing to Into The Gloss that she loves the brand’s lip colours. She also wore Inika Certified Organic BB Cream Foundation to the London premiere of Beauty and the Beast.
Another cult favourite skincare product amongst celebrities is the multi-tasting Egyptian Magic All Purpose Skin Cream. Actress Kate Bosworth is a big fan, as is Brazilian supermodel Gisele Bündchen, as is The Hills star Lauren Conrad, Almost Famous star Kate Hudson, and A-Lister Eva Mendes. “It’s really cool, you can get it at any health food store and you can use it on your eyes, your lips, anywhere,” Mendes revealed to Birchbox.
Sensitive skincare specialists Pai have caught the attention of many celebs, including Black Swan star Natalie Portman, who loves the brand’s calming range. “This organic British brand makes great moisturisers,” Portman was quoted as saying to InStyle magazine. “They’re really clean and free of all the bad chemicals - plus they smell fantastic!” Songbird Lana del Rey is also said to be a fan of this gorgeous skincare brand, along with actresses Mila Kunis, Kate Hudson, Emma Watson and Saoirse Ronan.
It’s probably the most talked about all-natural product out there right now, for its remarkable instant skin perfecting results. It has earned a cult status around the world and has many devotees, including green queen Gwyneth Paltrow, to name just one, and many top celeb makeup artists! Founder April Gargiulo created the nutrient-rich serum, using her experience in fine winemaking. It begun by sourcing the world’s finest raw ingredients and honouring them through an exacting and unique formulation process. Twenty-two organic and wildcrafted botanical and essential oils make up this powerful, multi-correctional wonder product. It is exceptionally good at refining open pores and leaving skin clear; money well spent we say!
By Lauren Dunne