Get The Look: INIKA Smokey Plum


Celebrity makeup artist and INIKA ambassador Michael Brown has created this modern twist on the smokey eye, which he calls the "blown-out" smokey eye. Out with the traditional silver and greys and in with a pop of colour – flattering bronzes, coppers, purples, cherries and plum tones work best. This look created on model Maxima is exceptionally beautiful in sensuous plum and cherry tones. Here's how to Get The Look:

INIKA Model Maxima


Achieve a natural luminous base by first applying INIKA Organic Rosehip Oil. Press the product into skin with the warmth of your finger tips for quicker absorption. Next apply your INIKA Organic Liquid Foundation, either with your fingertips or eco foundation brush with a "press and roll" stippling technique for longevity. Maxima wears INIKA's new shade Toffee. Add a sweep of INIKA Mineral Powder if desired, to help set the makeup and for fuller coverage. 


Cheeks get a natural glow with INIKA Loose Mineral Bronzer in Sunloving, just a touch on the plump apples of the cheekbones is all you need. INIKA's new Organic Cream Highlighter in Rose works wonders to add subtle highlight to deeper skin tones. Apply to all areas that naturally catch the light: cheekbones, brow bone's and cupid's bow.


Apply INIKA Certified Organic Brow pencil in your shade for natural definition. Maxima wears Dark Brunette. Michael recommends opting for a shade lighter than your natural hair colour for a more natural, softer brow.


Now for the fun part! Michael applied INIKA Loose Mineral Eye Shadow in Burnt Sienna all over the eyelids to create a base. Autumn Plum was then applied along the crease of the eyelids and carefully blended in a blown-out effect, for the modern smokey eye effect. To find where to end your shading, follow the diagonal line from the end of your brows to your outer eye, this is where you should stop the shading, soften and blend. Autumn Plum was also applied on the lower lash line as an eyeliner. Next, Peach Fetish was applied just on the tear ducts for a little pop and extra glow. A few sweeps of INIKA Vegan Long Lash Mascara adds definition and volume to lashes to finish the eye look.


This beautiful lip shade on Maxima, is a mix of Certified Organic Vegan Lipstick in Cherry Blossom on the lower lip, and Orchid Fields on the upper lip. Michael often uses two complimentary shades such as this to give the illusion of a fuller, bottom lip (lighter shade) and it works beautifully to complete this smouldering plum look.


The Beautiful Because Newsletter

Sign up to get exclusive offers, latest products & beauty advice.

Beautiful Because