Discover Your Perfect Foundation


A great foundation or makeup base is the ultimate beauty must-have, but finding the right one for you can sometimes prove difficult. Luckily we’re here to help take the trial and error out of the search for your Holy Grail foundation, with a thorough breakdown on what natural formulas and brands will best suit your needs - and your skin.


When choosing between a powder base and a liquid base, it’s important to consider your skin type and texture. Those with oily, normal or combination skin may find mineral powder provides the perfect amount of coverage while simultaneously helping to counteract any excess oil or shine that develops throughout the day. Those with drier skin types on the other hand might find that a liquid foundation better meets their skin’s requirements. Another thing to consider when deciding between powder and liquid is what ‘finish’ you want in a foundation. If you like luminous, dewy-looking skin, this can be easily achieved with a liquid foundation (followed by a liquid illuminator, like Gressa Skin Minimalist Illuminating Serum), whereas if you prefer a matte finish, you have the option of using either a mineral powder or a matte liquid foundation.


Once you’ve decided what foundation formula you wish to use, the next step is deciding whether you prefer light or full coverage. If you’re confident in the appearance of your skin, or simply don’t like the feel of heavy foundation, a sheer foundation will work best for you. Try a mineral foundation like INIKA Loose Mineral Powder Foundation, or opt for a BB Cream like INIKA's, or even a tinted base like MADARA’s Moonflower or Sunflower Tinting Fluid.

If you want a makeup base that’s a little more heavy duty in order to even out your complexion, full coverage foundation is the way to go. While mineral powder tends to be sheer upon first application, you can build up the coverage simply by reapplying several layers of powder and a few touches of concealer where necessary (we love La Mav Anti-Ageing Mineral Foundation). For fuller coverage, we also recommend INIKA Certified Organic Liquid Mineral Foundation, or Ere Perez Oat Milk Foundation.


Need a helping hand finding the right foundation for you? We’ve put together a brief guide to help you decide which brand and formula will give you exactly what you’re looking for…

You Want: A Little Touch Of Luxury

If you’re looking for a foundation that provides a luxurious, sensory experience while also giving great coverage, we recommend trying Gressa Skin Minimalist Corrective Serum Foundation, which features a light-as-air formula that feels like silk on the skin. Another luxe alternative is Kjaer Weis Cream Compact Foundation, which leaves skin looking extremely natural, perfected and which has buildable coverage. Vapour Atmosphere Soft Focus Foundation is also beautiful, boasting an award-winning, organic formula and leaves you with a natural, soft satin finish.


You Want: A High-Quality Organic Formula

If you’re looking for a strictly certified organic foundation that ticks off even the most stringent criteria while also providing fantastic coverage, look no further than INIKA. Their incredible Certified Organic Liquid Mineral Foundation was the first certified organic foundation in the world to win a major beauty award against prestige cosmetic brands, and it provides flawless natural coverage. INIKA’s Baked Mineral Foundation is also a great contender; the innovative baked formula is an industry first and boasts incredible purity and quality.


You Want: A Stick Formula

If a rich, thick texture and convenient stick formula is important to you, then you’ll love both Vapour Luminous Foundation Stick, and Au Naturale Organic Cream Foundation. Both provide buildable coverage with a creamy feel, while the stick-based formula makes them ideal for popping in your handbag for touch-ups on the go.


You Want: Great Value

If you’re looking to get serious bang for your buck but still want a natural-based formula, we recommend trying La Mav or  Lily Lolo's BB Cream. They both have a medium coverage with a natural finish, and also contain nourishing ingredients which help boost your skin’s natural radiance. 


You Want: A High-Quality Mineral Powder

When it comes to great mineral powder, we can’t go past La Mav Anti-Ageing Mineral Foundation and INIKA Loose Mineral Powder Foundation, Lily Lolo Mineral Foundation, and Ere Perez Correcting Calendula Powder Foundation, which all provide fantastic, buildable coverage with a gentle and lightweight powder formula.


Still not sure which foundation to buy? Or want help colour-matching? Email us ( your skin type, preference and a photo, and we'll help you find your perfect one!

By Lauren Dunne


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