May Lindstrom Skincare is a luxury, sublime and decadent skin care range from the US; it inspires us to take our skin routine to a new, indulgent level through a blissful holistic experience, allowing precious time out for ourselves. At the heart of the May Lindstrom line is a radical and earth positive range, created from pure, 100% natural organic plant oils, mineral clays and spices from the earth. Discover more about the woman behind the brand and how May Lindstrom came to be. We invite you to get into your skin..
The story behind how May Lindstrom came to be, is one that truly inspires; from humble beginnings, founder May has always suffered with highly reactive skin, eczema and psoriasis, but it wasn't until working as a model, and facing a toxic-load of products on a daily basis, that she realised just how sensitive her skin is. Not being able to find any products suited to such over-stressed skin, she decided to go back to her roots. Having grown up in the country, a young May had enjoyed mashing wild plants into a pulp and covering herself in “potions” made from vibrant green liquids and the clays she'd dig from the iron rich soil in her yard. This passion to create was reignited, and her beautiful brand was born.
Today, May's gift to us all is sharing her range: "My goal is always to restore your own natural balance, to bring health to your skin and to illuminate the vibrancy of your beauty in a way that will grow as you do, sustainably and naturally. I have a strong background in food and formulate much in the way that a chef designs his or her recipes. I combine a learned knowledge of the characteristics of certain plants and minerals with an intuitive response to how these ingredients blend, creating aromas and textures and reactions that are lovely for the skin and inspiring for the self.
"These are my delectable treats, made for me, by me and shared with you. Each and every bottle is filled by hand, each package sealed with personal care and attention... While I have given an incredible amount of attention to designing products that create a feeling of decadence and celebration, my very core is as basic and grounded as it gets. Beauty truly does come from within, and I know that without a healthy body and spirit, our skin suffers. I can talk for days about nutrition and the delicate balance of our inner workings. There is no magic bullet in a bottle, not from my line and not from any other."
May Lindstrom Skin shatters the boundary that previously stood between healthy and luxurious. May innovates and creates gorgeously effective potions designed to reveal and illuminate the sensuous nature of healthy, glowing skin while celebrating a return to the vital and conscious daily ritual. Just like with food, organically grown ingredients often have higher nutrient levels and are missing chemical residues that can irritate skin or potentially cause long-term harm in the body.
So who is the May Lindstrom woman? "Those who appreciate beautiful things – and see their self within that. The woman who knows how to love herself well and the one who is learning to do so. The woman seeking something special as a treat for herself. The woman who believes in treating herself daily to something delicious, who embraces ritual and loves a good story."
So, how do you create the May Lindstrom ritual at home? We suggest you close the bathroom door, turn down the lights, inhale the beautiful scents of the line and exhale any heaviness from your day. Choose your favourite MLS treat and savour your time-out. Here is a little more about each product:
The Honey Mud is a gentle daily cleanser, that does double duty as a nourishing treatment masque. This silky formula removes traces of the day without stripping the skin or causing irritation. It is true skin food, and the active enzymes and healing powers of raw honey make this the perfect treat for acne, sensitive and mature complexions.
Begin with The Honey Mud to cleanse and nourish skin thoroughly. If needed, pair with The Clean Dirt regularly to effectively exfoliate, ease congestion and help you to shed dead and dehydrated skin. Follow with The Problem Solver to brighten, fade spots and discolouration, and treat and prevent breakouts.
After every cleansing or treatment, hydrate your face, neck and décolleté with The Youth Dew or The Blue Cocoon. The Youth Dew is the ultimate glow potion – providing gorgeous moisture while balancing your natural oil production and slowing the onset of lines and wrinkles. The combination of pure plant and essential oils are chosen specifically for their ability to clear skin and penetrate deep beyond the epidermis, addressing chronic dryness and dissolving that outer layer of stagnant oil. The Blue Cocoon protects and plumps, heals and soothes skin and is magical for all types of inflammation from eczema to acne or rosacea.
Blue Tansy is the shining star of The Blue Cocoon (not to be confused with the more commonly found blue chamomile) and the secret to that show-stopping colour and truly enrapturing scent. Blue Tansy is only found in North Africa, and blooms for just two months a year when it can be harvested. May ethically sources this beautiful star ingredient, which she describes as a blend of fresh apple, chamomile, a touch of sweet sage and mint (though it contains none of these things), something intangible and mysterious and wildly addicting. In aromatherapy, blue tansy is used to help with feelings of anxiety and being overwhelmed – it's powerfully effective at calming both inflamed mind and skin.
The Jasmine Garden is the newest addition to the range and an incredibly delicious treat. This gorgeous mist is beautiful after cleansing and before oils, again after oils, to set makeup, to spritz throughout the day to refresh, cool, calm and heal (particularly wonderful to acne and irritation prone skin). Jasmine infuses skin with anti-oxidant protection, restoring elasticity, stimulating microcirculation and freeing delicate complexions of redness and inflammation. "Formulated for the face, I can't help but indulge head to toe! The scent is truly a dream. Soft, sweet, fresh – like a garden of lush flowers in the tropics, somewhere near a field of cocoa beans drenched in rain. Very romantic," she beams.
Your body and hair are not to be neglected with May. The Good Stuff is a must following bathing. Not only will it keep you soft and hydrated (from your legs to locks), but the sensual scent is ridiculously delicious. The most important key to building your experience - be in the moment. Even if you have only five minutes, make it the most delightful five minutes of your day. Savour this time, drink everything in and let yourself get a little swept away.
May's personal favourite is The Blue Cocoon. "It has a permanent spot in my purse—and another in my bathroom and on my nightstand. It's beautiful under makeup or a bit over the top to add glow, as an eye and lip treatment, run through my hair to smooth fly-aways, to define my curls, and to envelop me in the most beautiful scent."
Finally, we asked her to reveal her own beauty secrets: "Eat well—nutritionally dense food, and plenty of it. Drink tons of water and create moments of peace in your day to just be. Breathe. Consciously. My own skin has been a work in progress my entire life. As someone with severe chemical sensitivities, the world of beauty products can be a terrifying place. My current "glow" comes from finding balance. I cleanse with The Clean Dirt, alternating with days of using The Honey Mud or simply water and fingertip massage. I believe in taking vacations from product, even my own. I do regular treatments with The Problem Solver. I use The Youth Dew twice a day, every day. It's my little miracle item."
And to what she thinks makes someone beautiful, she adds. "Be authentically you. With a conscious commitment to recognise, embrace and celebrate your individual radiance. You are truly special, exactly as you are. For glowing skin...eat the rainbow, move your body and fill your life with people who make you laugh and love deeper. Your beauty resonates from the inside out."
Formulated for results and unparalleled pleasure. Radical. Earth positive. Sublime luxury direct from the source, discover May Lindstrom in Australia, at Beautiful Because and get into your skin!
By Nina Weston