Brand Spotlight: INIKA


From time to time, it is nice to revisit a brand we love, that perhaps we have been stocking for a long time, and you may have forgotten about, to remind you why they are one of our favourites and meet our strict criteria of being beauty that’s better – without compromise; sophisticated, high-performing, eco-friendly and cruelty-free. INIKA is one such Australian brand that has long been top of our list.

INIKA Organic Makeup

Founded in Australia in 2006, INIKA was one of the world’s very first healthy makeup brands, and they've cemented their place in natural beauty history thanks to their incredible product formulations - including some of the first organic pressed powders. Their products are 100% natural, with the vast majority having been certified organic by the Organic Federation of Australia (OFC). They choose to use only the finest botanicals and minerals that have been carefully selected for quality, purity and safety. In addition to this, their products are 100% cruelty-free, vegan and environmentally friendly. 

INIKA have had a face lift recently, and have not only rebranded their packaging and reformulated some of their cult classics - but they have also added some amazing new products to their already impressive line up. One such newbie is INIKA's incredible Baked Mineral Foundation, which has been baked on a Tuscan terracotta tile and combines the natural finish and high performance of mineral makeup with the convenience of a pressed powder - minus any toxic nasties. This breathable, silky-smooth formula is easy to blend and the coverage can be gradually built up to meet your individual needs. 

Another new addition to INIKA's product line up is their Certified Organic Lip & Cheek Cream, which comes in a flattering vibrant red hue and is ideal for creating a gorgeous red pout and flushed, rosy cheeks. Highly pigmented and infused with sweet almond oil and vitamin E, this versatile cream colour is extremely nourishing and moisturising, while the all-natural formulation glides on effortlessly to create a beautiful and long-lasting finish.

If you love your lipstick (and what woman doesn't?) you'll love INIKA's brand new Certified Organic Vegan Lipstick range. These beauties are formulated with certified organic ingredients like avocado oil and argan oil, and come in an array of rich and indulgent colours that add oodles of glamour to your look. INIKA's Vegan Lipsticks glide on smoothly and are ultra-hydrating on your lips, and the creamy, flawless application feels just as luxurious as it looks. The only tricky part will be choosing your favourite shade!

Want more INIKA? Check out these cult classic products that Beautiful Because customers can't get enough of!

By Lauren Dunne


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