A Beautiful Way To Celebrate Earth Day


This April 22nd marks Earth Day – an international initiative aimed at improving environmental awareness in the face of climate change, and a day that’s all about educating and activating the environmental movement worldwide. More than a billion people participate in Earth Day activities each year, making it one of the biggest environmental observances in the world. Here we explore the history of Earth Day, why it matters, and how you can participate.


Earth Day first started in the US in 1970, and is widely credited with launching the modern environmental movement. Following on from the first Earth Day, many groundbreaking environmental laws came to pass and environmental awareness and education grew infinitely. Today Earth Day reaches over 140 countries and helps put environmental issues onto the world stage.

Earth Day campaigns can range from very small local initiatives to large-scale events, and as an individual you can participate and help make a difference. We encourage you to engage in activities such as planting trees and greening cities, improving your home recycling practices, reducing electricity usage and switching the lights off, volunteering for environmental and ecological organisations, helping to spread the word about climate change and supporting environmentally friendly and sustainable businesses and brands.

Here at Beautiful Because we’re marking Earth Day by celebrating some of our favourite natural beauty brands, and we encourage you, your friends and your family to choose more sustainable, toxin-free eco-friendly brands that focus on reducing packaging and wastage. Some of our favourites include:


Combining natural and organic ingredients with a luxurious look and feel, Kjær Weis is the ultimate in eco-luxe beauty. The brand helps to shine a spotlight on Earth Day every year, and they are truly committed environmental responsibility. Their compacts look and feel prestigious and glamorous, but they’re also refillable which reduces waste. We love Kjær Weis because they allow you to have it all - you no longer have to choose between makeup that’s chemical-free, makeup that works well, or makeup that comes in a pretty package.  



Axiology lipsticks are beautiful, nourishing and sustainable – and they go to show that you don’t have to sacrifice your values to get glammed-up. The gorgeous lipstick boxes are sourced from Bali via a female-owned recycled-paper boutique that gives local women a great working environment. The paper used in their boxes is collected from hotels, offices, and households all over the island and is taken to a small factory where it’s boiled down to a pulp, dried in the sun, and finally hand-folded and decorated. The finished product looks stunning, causes no environmental destruction, and also helps to reduce rubbish on the island. Furthermore, Axiology also donates a percentage of their annual profits to partners like Orangutan Foundation International, PeTA, and other humane societies.



As well as being free from synthetic preservatives, artificial fragrances, colourants and mineral oils, Weleda products are also created using biodynamic and organic farming methods meaning they don’t use any synthetic fertilisers or pesticides. Weleda products also feature recyclable packaging and the purest sustainable ingredients which are sourced according to fair trade practices which means the farmers get a living wage, the brand has access to better quality crops, the world benefits from more sustainable harvesting practices, and you get to benefit from some of the most effective natural ingredients in the world which help keep you looking and feeling healthy and beautiful.



As a sustainably grown, ecologically minded, and chemical-free beauty brand, Rahua by Amazon Beauty wholeheartedly believe in the mission and efforts of Earth Day and Earth Month. Founders Fabian Lliguin and Anna Ayers are truly committed to the indigenous peoples of the Amazon rainforest and support educational and economic programs to preserve tribal lands, languages, and customs. Rahua Oil, the company’s signature ingredient is grown, harvested, and hand processed by tribal people. And when indigenous people thrive, the world thrives, since indigenous people protect 80% of the world’s biodiversity (according to NGO Land Is Life).


Earth Day is not just about attending an event, but an opportunity for us all to unite in helping protect our beautiful planet: climate, forests, and rivers, by the small more environmentally-friendly choices we can make in our every day lives. For more information on Earth Day, visit http://www.earthday.org/.

By Lauren Dunne


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