Natural Makeup FAQ


With the help of our go-to eco makeup artist, Emmily Banks, we've complied our most frequently asked questions to help you get the most from your natural makeup. Regularly working with models and celebs, Emmily shares some of her top tips.

Emmily Banks Eco Makeup Artist

Q: Why is natural makeup better for you than mainstream makeup?

A: Our skin absorbs up to 60% of the ingredients in products we put on it, within minutes. Natural and organic makeup does not contain toxic chemicals, like mainstream make-up, therefore it’s safer and healthier to wear.

Q: Does natural makeup last as long as mainstream makeup?

A: It depends on the products you are comparing it to? All makeup is different, but yes you can absolutely find natural makeup that lasts as long as mainstream makeup. You just need to choose the right products for your needs (Beautiful Because can help you with this - email!

Q: What is the best natural foundation?

A: There is no “one foundation suits all,” it depends on your skin type and the coverage you are wanting to achieve. Our most popular foundations are INIKA and Ere Perez for light to medium coverage. If you have oily skin, you may prefer to wear a mineral powder. Check out the foundation selector tool in our foundations section.

Q: How can I order foundation online?

A: It's definitely best to try colour and formula before you buy. Beautiful Because offer complimentary samples with orders and also sell sample packs

Q: How do I know what colours are best for me?

A: As for eye shadows, people usually suit more colours than they realise!

General tips are: If you have light coloured eyes and features, darker colours - dark grey, dark blue, black, etc can help them to pop! If you have darker eyes and features, you don’t need to darken further, instead use lighter colours - warm browns, light grey, green, etc. to accentuate your eyes.  

Foundation wise, always match your colour to your jaw line or chest, not your neck as it is always the palest area!

*If you’re unsure on which colour is best for you, Beautiful Because can help to recommend the best shades, samples can also be ordered for some products too!

Q: I do my makeup really quickly with my hands, is it ok not to use a brush?

A: Using your hands is fine sometimes, especially when it comes to liquid foundations and cream based products as the warmth of your hand helps the product to blend. If you want picture perfect blending and finish, a brush does come in handy though!

Brushes are a necessity when it comes to eye makeup and contouring. You just can’t achieve the same results without a brush to be precise and blend etc.

Q: How do I clean my makeup brushes?

A: There’s so many easy ways to clean your makeup brushes. One of the best natural ways is castille soap or mild shampoo. Simply dampen the brush and gently rub in the natural soap, before rinsing. Leave in the fresh air to dry when possible. 

Q: How often should I clean my makeup brushes?

A: Once every week is ideal. In between uses, you can also spray your brush with a natural antibacterial spray such as diluted tea tree oil, vinegar and lavender.

Q: How often should I replace my makeup?

A: All makeup products have varied expiry dates. Liquids will always expire sooner than powders. Generally mascaras should be replaced every 3 months, other liquids can last up to 6-12 months and powders 2+ years. You can usually tell if a product has expired due to the smell and consistency of product.

Q: What is the best skin care routine?

A: Everyone’s skin is different and will suit different products.  When it comes to skincare, it is really important to keep your skin clean and moisturised.

Cleanse your face day and night (with a gentle natural face cleanser) and also moisturise day and night.

*Do not wash your face too often as you will be washing away the natural oils your skin produces which is vital to maintaining healthy hydrated skin!

Q: How do I apply makeup like a pro?

A: First and foremost, it’s all about having the best products and tools (brushes), then it’s just about practise that makes perfect! Check out our Get The Look’s for some hot tips! Beautiful Because can offer a Makeup Lesson with Emmily, our resident Eco Makeup Artist – click here for further info.

Q: What technique tips can prevent creasing on the eyes?

A: Creasing will eventually happen on the eyelids once a product is worn for several hours – the natural oils produced by the eyes causes this to happen. A great way to prolong smooth eyeshades is to powder evenly over the entire lid (to absorb oils). Also reapply and blend powder throughout day or evening (you can also use a translucent powder if you don’t want to add colour). Also, steer clear from cream shadows if you don’t want creasing – opt for powders instead. Lily Lolo also make a fab natural eyeshadow primer.

Q: How can I use one product in more than one way?

A: So many natural products can be used for different areas on the face. Experiment with using your lipstick as a cream blush, bronzers and eyeshades and eyeliners as an eyebrow pencil! Checkout the multi-taskers we sell here.


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