How To Use Bioactive Facial Serums


Facials serums have traditionally been used in beauty salons (by trained therapists) due to their higher concentration of active-ingredients. Now available with natural bioactive formulas, you may be wondering how a serum for home use can benefit your skin type and concerns, and whether it can replace your moisturiser. So, we asked the creator of many amazing natural serums and founder of La Mav, Tarj Mavi, for her advice.

Face Serum

What are facial serums?

TM: Serums provide enhanced nourishment, repair, restoration and rejuvenation of the skin at a cellular level. Serums are a potent bioactive multi-vitamin boost for the face. Typically liquid formulations with high concentration (10% - 60%) of active-ingredients, they deliver potent nutrients to the skin to treat specific skin concerns such as fine lines, wrinkles, pigmentation, uneven skin tone, dehydration, etc.

Furthermore serum bases are lighter than cream based thicker moisturisers as most of the serums do not contain additional binders or waxes. They are absorbed quickly to deliver the potent bioactives into the deeper layers of the skin, for long-term anti-ageing benefits, whereas most of the moisturisers are targeted to act on the top layer of skin for instant care, protection or hydration.

Can I use a serum instead of moisturiser?

TM: Serums work alongside moisturisers as they are very light in consistency and for some individuals may not provide enough moisturisation. As indicated above, serums are meant to provide high levels of active-ingredients into the deeper layers of the skin while moisturisers hydrate the topical skin.

Serums also allow you to target specific areas of concern if you don’t fancy applying on your whole face. So you can treat a specific skin concern with a serum designed to target that concern (i.e. pigmentation for rosacea on the cheeks).

Many factors play a role in this decision making process. For a person with oily/combination skin type – serum might be enough on its own. Another factor to consider is weather and humidity in the air; in summer, serum may be enough by itself.

Since environmental and lifestyle factors, such as heat, cold winds, air conditioning, stress, sun, sickness and travel can all wreak havoc with our skin texture and hydration levels, our skin can get that extra-boost from concentrated serums.

Due to their concentrated formulas, serums are pricier than moisturisers, however only a small drop of serum is required to cover a wider area of face, neck and décolletage. Serums provide higher concentration of bioactives and deliver results quicker than a moisturiser.

Choosing A Serum

Choose your serum by the following skin concerns - dehydration, pigmentation, wrinkles and skin sagging.

Best for Hydration

La Mav Hyaluronic Acid Hydra-Max Serum combats dehydration deep within the skin layers to quench thirsty skin in a flash thanks to Mother Nature's moisture magnet hyaluronic acid, and other potent bioactives.

Best for Pigmentation

La Mav Daily Vitamin C Skin Brightening Serum improves skin’s clarity, revitalises tired skin and boosts radiance delivering a refreshed and hydrated glow thanks to a unique blend of 4 potent Bioactives (Vitamin C, Bearberry Extract, Rumex Occidentalis Extract and Glabridin).

Best for anti-ageing/wrinkles

La Mav Commiphora Extract Ultra Plumping Serum is nature's answer to botox; containing Commiphora Mukul Extract and Chlorella Vulgaris Extract to firm and tone skin.

Best for Firming

La Mav Argania Extract Lift & Firm Serum contains a potent blend of Acacia senegal gum and Arganiaspinosa to help lift, protect and revitalise skin.

Visit our La Mav Organic Skincare page to shop serums. If you are not sure which serum is best for you, drop us a line at:

By Nina Weston


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